I provided design and artwork support for the Tour de France and Tour de France Femmes avec Zwift Grands Départs, coming to Great Britain in July 2027.
Working within the supplied brand guidelines, I developed and adapted artwork across a range of event and promotional materials,
ensuring a consistent visual identity across every touchpoint.
ensuring a consistent visual identity across every touchpoint.
Deliverables included counter branding, A6 postcards, A1 map boards, A1 JOY Makers boards and large-format event backdrops, including Welsh-language versions. The project involved adapting the established creative across multiple formats and sizes, with careful attention to layout, typography, brand consistency and print-ready artwork.
